Find a company that went through a big change within the last 12 months. The change may be a merger, buyout, downsizing, expansion, new marketing strategy, culture change within the company, change in CEO, or any other type of change. The company can be local or international.
Analyze the company and then in a narrated, PowerPoint® presentation, with voice-over, address the following:
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Describe the company’s history and identify the change.
Select the type of change – adaptive, innovative – or radically innovative, and explain your rationale for your selection.
Describe if the change is reactive or proactive.
Ex: Reactive type of change – BP’s reactive approach to the April 2010 explosion led to the loss of 11 lives and is the largest oil spill in US waters.
Ex: Proactive – Walt Disney investing $1 Billion in wearable technology – wristbands that interact with scanners throughout the park, which it hopes will revolutionize the way visitors spend money at Walt Disney World.
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Explain how the change has or will impact the company (positively, negatively, or both).
Conclusion – provide any recommendations or ideas that can help the company overcome the change.
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Requirements
Your presentation should be approximately five slides. Have approximately 4–6 bullets per slide, and be sure to include a reference slide to show your research; at minimum, you need two scholarly sources. Include graphics or animations to enhance your presentation.
APA FORMAT, Scholarly references, free of plagiarism.