Four major market forces—technology, globalization, the physical environment, and social responsibility—have forged new consumer and company capabilities and have dramatically altered the competitive landscape. These changes require companies to re-evaluate their current business models and adapt the way they create market value to the new environment.
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Reflect upon how an organization you researched currently employs marketing strategy for its products or services because of the impact of the advent of new technology, increased globalization, the changing physical environment, and increased social responsibility activities. Think about how the effects of new technology, increased globalization, a changing physical environment, and more social responsibility activities have changed the way an organization you researched markets its products or services today.
— Don’t forget that your initial response must be supported with a high-quality reference, such as a peer-reviewed academic journal article found in the Stafford Library
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— At least 2 references including Kotler, P., Keller, K. L., & Chernev. A. (2022). Marketing management (16th ed.). Pearson.
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— Minimum of 200 words
