This is an individual task. The student must submit it as a report.

Final Assignment
This is an individual task. The student must submit it as a report.
Imagine this scenario: You are the marketing chief of the brand of your choice in the entertainment industry. The revenue has gone down by 30% and you are losing clients. You know that an excellent social media marketing plan can prevent losing more clients and help the company to expand in its market. Elaborate a complete social media marketing plan explaining your strategy.
The social media marketing plan has to cover:
• Cover
• Table of Contents
• Introduction: Brief overview of the selected brand.
• Goals and Objectives of the social media marketing plan
• Social Media Presence (Where is the brand now and which tone are you aiming for?)
• Social Media Listening (Identify your main competitors and the influencers of your market. Where are you situated in relation to them?)
• Target
• Competitive analysis
• New Actions and new strategies
o Create one content as an example
o Select the platforms and the resources o Stablish the schedule
• Conclusions and Assessment (How will you evaluate the strategies?)
• Bibliography
Now that you have elaborated the plan, you must obtain the green light from the CEO of the company. You will do a 5-minute presentation explaining the plan.
The presentation must include the brief overview, goals and objectives, competitive analysis, new actions and strategies and the conclusions. Be ready to answer all the questions that the CEO of the company (in this case, the professor) may have about your social media marketing plan.

Formalities:
• Wordcount: 2500- 3000 words.
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
• Font: Arial 12,5 pts.
• Text alignment: Justified.
• The in-text References and the Bibliography have to be in Harvard’s citation style.

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The Final Project

This is a one-on-one task. It must be submitted as a report by the student.
Consider the following scenario: You are the marketing director of the entertainment industry’s brand of your choice. You’ve lost 30 percent of your sales and are losing clients. You already know that a good social media marketing strategy may help a firm retain more customers while also expanding its market. Create a comprehensive social media marketing strategy that explains your approach.

The following items must be included in the social media marketing strategy:

• Cover

• Contents of the Book

• Introduction: A quick rundown of the chosen brand.

• The social media marketing plan’s goals and objectives

• Social Media Presence (What is the current state of the brand, and what tone are you going for?)

• Listening to social media (define)