Instructions
1. Using the Meyer Business Model framework, describe the dominant industry business model?
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2. From the Dominant Business Model Design, what gaps or opportunities are available in the CRM market?
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3. Using the Meyer Business Venture Strategy framework, describe Salesforce.com initial strategy when they entered the CRM market.
4. Design a value curve from low to high identifying the key factors which CRM players competed in the traditional CRM market, and how Salesforce.com positioned themselves (or added new factors).
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5. How was Salesforce.com able to sustain its market leadership in the on-demand CRM market against both large competitors and new entrants?
